2017 ROGERS MEDIA UPFRONT

The ask was to develop creative that brought the theme: Big Screen Small Screen to life.  The Media team's goal for this years show was
to focus on the way we consume content and to create a one-of-a-kind show that would connect with it's millennial centric audience. 

This concept references the connection between how we view our content - from big to small or small to big the viewer (now more then ever) has options. The shape is versatile and can reference screens of all shapes and sizes. The branding draws on peoples obsession with watching good content and how we no longer need to choose where and when we watch it. The gradient keeps the event current and on trend, while still drawing from our brand palette.

Creative Lead and Production: Charlotte Butcher