My Role: Overall branding which included: Logo Design, Illustration, way finding and web design.
I developed the event brand look and feel for the Rogers SnowBall - A holiday event for employees and their families.
The logo chosen incorporates the Rogers icon style. These icons were then used across a variety of collateral pieces including the way finding signage.I also created four different character designs for the various event stations: Santa, Gingerbread man, Elf and Snowman.
Lead Design & Art Direction: Charlotte Butcher